Wittenborg · Apeldoorn
Netherlands
BBA (IBA) with Specialisation in Logistics & International Trade
€11,800 / year · year not stated · confirm with the source
48% business and management · 9% languages and communication
Next date
Marketing Management
Hanze University of Applied Sciences · 
Groningen · Netherlands
Our classification by 39 module titles, weighted by credits.
A 4-year bachelor's programme, taught in English, in Groningen.
Price€2,694/ year · 2026/27 · EU/EEA €2,694/ year · 2026/27 · EU/EEA For you · EU/EEA
Next dateRecurrence: Yearly · Intake months: 9Starts
LanguageEnglishRequires IELTS Academic 6.0
Duration4 years
What you will study
39 modules published
Across 4 years of study.
Where will you be?
8 semesters, one by one
Each block is what the institution publishes for that semester.
Year 1
13 modulesSemester split not stated
Year 2
14 modulesSemester split not stated
Year 3
Semester 5Not stated
Internship3 ECTSSemester not stated
Year 4
Semester 7Not stated
Final project30 ECTSSemester not stated
InternshipFinal projectYear known, semester not
How does study run?
8 lines through 4 years
One line per theme. Hollow stop: the semester isn't stated. Our classification by module titles.
Year 1Year 2Year 3Year 4
Business and management
Customer-centric marketing campaignFundamentals of MarketingMarket Entry Strategy+2
Change ManagementStrategic MarketingMarketing Analysis+2
Report Company Assignment
Consumer Psychology & BehaviourBusiness DevelopmentSmart Marketing+1
Languages and communication
Academic English B2German Language and Culture A2Dutch Language and Culture A1+4
Communications and Visualisation
Projects and labs
Integrated Project Assignment 6Integrated Project Assignment 7Integrated Project Assignment 8+2
Preparations Final Projects
Society, ethics and law
Digital customer experience and ethics
Professional Identity 5Professional Identity 6Professional Identity 7
Professional Identity Advanced
Specialist subjects
Start Document
Start-up, scale-up, grow-up
Research methods
Quantitative Research Skills
Internship
Professional Identity Work Placement
Thesis
Graduation Project
Year 1 · 13 modules
Customer-centric marketing campaign
Fundamentals of Marketing
Market Entry Strategy
Product Development
Sales & Entrepreneurship
Academic English B2
German Language and Culture A2
Dutch Language and Culture A1
French Language and Culture A1
Italian Language and Culture A1
Spanish Language and Culture A1
Spanish Language and Culture A2
Digital customer experience and ethics
Year 2 · 14 modules
Change Management
Strategic Marketing
Marketing Analysis
Omnichannel Marketing 2
Understanding Consumer Behaviour
Integrated Project Assignment 6
Integrated Project Assignment 7
Integrated Project Assignment 8
Innovation Lab
Integrated Project Assignment 5
Professional Identity 5
Professional Identity 6
Professional Identity 7
Quantitative Research Skills
Year 3 · 3 modules
Report Company Assignment
Start Document
Professional Identity Work Placement
Year 4 · 9 modules
Consumer Psychology & Behaviour
Business Development
Smart Marketing
Dot, dot, dot Marketing
Communications and Visualisation
Preparations Final Projects
Professional Identity Advanced
Start-up, scale-up, grow-up
Graduation Project
How does the focus shift?
From languages and communication to business and management
Share of modules by theme in each year. Our classification by module titles.
Year 1Year 2Year 3Year 4
Year 1
Year 2
Year 3
Year 4
- Specialist subjects
- Business and management
- Society, ethics and law
- Languages and communication
- Research methods
- Projects and labs
- Internship
- Thesis
What are all the subjects?
All 39 modules
Year 1 · 13 modules · 90 ECTS
| Module | ECTS |
|---|---|
| 10 | |
| 5 | |
| 5 | |
| 10 | |
| 10 | |
| 15 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 |
Source: catalogue.hanze.nl, checked 29 Oct 2026
Year 2 · 14 modules · 65 ECTS
| Module | ECTS |
|---|---|
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 3 | |
| 2 |
Source: catalogue.hanze.nl, checked 29 Oct 2026
Year 3 · 3 modules · 30 ECTS
| Module | ECTS |
|---|---|
| 24 | |
| 3 | |
| 3 |
Source: catalogue.hanze.nl, checked 29 Oct 2026
Year 4 · 9 modules · 70 ECTS
| Module | ECTS |
|---|---|
| 30 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 | |
| 5 |
Source: catalogue.hanze.nl, checked 29 Oct 2026
The degree in facts
LevelHbo bachelor · EQF 6, ISCED 6
QualificationBachelor of Science
Credits240 ECTS
Study modeFull time
DeliveryOn campusInferred
CampusGroningen
How it differs
Against similar programmes
Where this programme leans, compared with the same level and field.
What is there more of here?
More projects and labs than 6 of 6 similar
Share of credits by theme. Right: modules counted. Our classification by module titles.
This programmeMarketing Management Hanze
Hanze39
- Specialist subjects
- Maths and foundations
- Data and computing
- Business and management
- Society, ethics and law
- Languages and communication
- Research methods
- Projects and labs
- Internship
- Thesis
- Free electives
Is this a typical programme?
More thesis, less internship
Share here against the average of 6 similar programmes. Our classification by module titles.
More here than typical
Thesis
Projects and labs
Languages and communication
Less here than typical
Specialist subjects
Internship
Business and management
About the same as typical: society, ethics and law, data and computing, research methods.
Which year differs most?
Year 2 stands out most
The same mix of themes, cut by year of study. Our classification by module titles.
Year 1
More languages and communication 54% against 25% at most
This programme
Year 2
More projects and labs 36% against 7% at most
This programme
Year 4
More languages and communication 11% against 0% at most
This programme
- Specialist subjects
- Maths and foundations
- Data and computing
- Business and management
- Society, ethics and law
- Languages and communication
- Research methods
- Projects and labs
- Internship
- Thesis
What is only here?
27 modules not found at 6 similar programmes
Matched by title, so treat it as a hint to check.
Business and management
13- Consumer Psychology & Behaviour
- Marketing Analysis
- Business Development
- Smart Marketing
- Dot, dot, dot Marketing
- Omnichannel Marketing 2
- Understanding Consumer Behaviour
- Report Company Assignment
+5 more
- Customer-centric marketing campaign
- Fundamentals of Marketing
- Market Entry Strategy
- Product Development
- Sales & Entrepreneurship
Languages and communication
5- Communications and Visualisation
- Academic English B2
- German Language and Culture A2
- Italian Language and Culture A1
- Spanish Language and Culture A2
Projects and labs
3- Integrated Project Assignment 6
- Preparations Final Projects
- Innovation Lab
Society, ethics and law
3- Professional Identity Advanced
- Professional Identity 5
- Digital customer experience and ethics
Specialist subjects
2- Start-up, scale-up, grow-up
- Start Document
Research methods
1- Quantitative Research Skills
Where you'll study
Studying in Groningen
What is the campus like?
City size100,000 to 500,000 people · our calculation from Wikidata: about 238,147 in 2023
HousingRooms through partner residencesInferred
RankingEduRank 2025: #19, national
FacilitiesLibraryInferred, Sports hallInferred
SupportCounsellingInferred, Disability supportInferred, TransportInferred
The rest of what we hold on Hanze is on its page.
What it costs
At least €2,694 for the first year · EU/EEA
What does the first year cost?
≥ €2,694 first year · 2026/27 · EU/EEA · our sum
Tuition 2026/27€2,694
?Not published: application fee and living costs
Add your own figures Not published. Only you see these, nothing is saved.
Every fee as the institution publishes it (1)
| Fee | Who pays it | Year | Amount |
|---|---|---|---|
| Tuition | EU/EEA citizens | 2026/27 | €2,694 / year |
Scholarships·Unknown
What changes the price?
1 thing that move it
Terms
How you pay: Note: first instalment includes administrative fee when paying in instalments · Currency:
Is that expensive?
Cheaper than most
Among 18 similar programmes, in euros / year
This programme €2,694
Costs more than 0 of 17 similar programmes. Half of them cost between €6,000 and €21,531.
Same level, field and language. Years differ; euros are approximate (ECB).
All 18, cheapest first
And the whole degree?
≈ €10,776
Tuition only.
Year 1Year 2Year 3Year 4
At today's rate. Later years may cost more. Every Program estimate
How to start
Starts: Recurrence: Yearly · Intake months: 9
When does it happen?
Is my language good enough?
English requirement6.0 IELTS overall8 tests accepted
All 9 accepted proofs
| IELTS Academic 6.0 · Note: see quote · Language: English |
| IELTS Academic 6.0 · Note: some bachelor programmes require minimum subscores · Level: Bachelor · Language: English |
| TOEFL iBT 80 · Note: tests before 2026-01-21; from 2026-01-21 scale 1-6: overall 4.5, subscores 4.5; Home Edition not allowed · Language: English · Subscore min: 17 |
| Cambridge English · Language: English · Scale max: 175 · Scale min: 169 |
| LanguageCert Academic 65 · Language: English |
| Linguaskill · Language: English · Scale max: 175 · Scale min: 169 |
| Pearson PTE Academic 61 · Language: English |
| TOEIC Listening and Reading 865 · Language: English |
| TOEIC Speaking and Writing 335 · Language: English |
What do they ask for?
Prior educationLevel: Upper secondary · Diploma: non dutch
How to apply·Unknown
What else to look at
Other options
How do the alternatives compare?
3 of 6 similar publish a price
Similar: same level, field and language, Netherlands
The first two matches side by side with this programme, then 4 more.
| This programmeMarketing Management Hanze | SimilarInternational Business HvA | SimilarBBA (IBA) with Specialisation in Economics & Management Wittenborg | |
|---|---|---|---|
| Price | €2,694 / year · 2026/27 | €10,648 / year · 2026/27 | Not published |
| Duration | 4 years | 4 years | 3 years |
| Language | English | English | English |
| Next date | Not published | 1 May 2027 | 30 Nov 2026 |
5 of 6 publish a next date.
NHL Stenden · EmmenNetherlands
International Business
€2,771–€10,630 / year · 2027/28 · by citizenship €2,771 / year · 2027/28 · for you (EU/EEA) €10,630 / year · 2027/28 · for you (non-EU)
55% business and management · 13% languages and communication
Wittenborg · ApeldoornNetherlands
BBA (IBA) with Specialisation in Real Estate Management
€11,800 / year · year not stated · confirm with the source
46% business and management · 9% society, ethics and law
Next date
Hanze · GroningenNetherlands
International Business (3-year)
€2,694 / year · 2026/27 · EU/EEA €2,694 / year · 2026/27 · for you (EU/EEA)
44% business and management · 13% internship
Next date
Where this comes from
Every fact has a source
Why trust this page?
62 facts from 5 official sources
Checked 6 days ago.
62facts with a quote
5official pages
1fields marked unknown
The short version
The programme, from the facts
Marketing Management is a bachelor's programme in business and management at Hanze University of Applied Sciences in Groningen, Netherlands. It takes 4 years. It carries 240 ECTS credits. Teaching is in English.
The institution publishes 39 modules. By our classification of module titles, the largest themes are business and management (47%), languages and communication (16%) and projects and labs (12%).
How much does Marketing Management cost?
€2,694 / year · 2026/27 · EU/EEA.
When is the next deadline or start?
Recurrence: Yearly · Intake months: 9 (Starts).
What language is it taught in?
English (Requires IELTS Academic 6.0).
How long does it take?
4 years.
Where is it?
Hanze University of Applied Sciences, Groningen, Netherlands.
Spotted a mistake? Report an error and we fix and log it.
Everything we hold
All 17 fields we hold
Every value with its source, and every field we looked for but could not find.
Money · 1 with values · 1 without
Institutional?On request from the institution via the institution's form
Payment termsNote: first instalment includes administrative fee when paying in instalments · Currency: EUR · Applies to: Tuition · Instalment admin fee: 24! Sources disagree
Admission · 3 with values
Language requirementIELTS Academic 6.0 · Note: see quote · Language: EnglishIELTS Academic 6.0 · Note: some bachelor programmes require minimum subscores · Level: Bachelor · Language: EnglishTOEFL iBT 80 · Note: tests before 2026-01-21; from 2026-01-21 scale 1-6: overall 4.5, subscores 4.5; Home Edition not allowed · Language: English · Subscore min: 17Cambridge English · Language: English · Scale max: 175 · Scale min: 169LanguageCert Academic 65 · Language: EnglishLinguaskill · Language: English · Scale max: 175 · Scale min: 169Pearson PTE Academic 61 · Language: EnglishTOEIC Listening and Reading 865 · Language: EnglishTOEIC Speaking and Writing 335 · Language: English
Language validityNote: English test scores (except Cambridge) older than two years at programme start are not accepted; online tests not accepted · Max age years: 2
Prior educationLevel: Upper secondary · Diploma: non dutch
Programme · 10 with values
CampusGroningen
QualificationBachelor of Science
Credits240 ECTS
DeliveryOn campusInferred
Duration4 years
Language of instructionEnglish
LevelHbo bachelor · EQF 6, ISCED 6
Official namesOfficial en: Marketing Management · Official native: Marketing Management
Start ruleRecurrence: Yearly · Intake months: 9
Study modeFull time
Institution record: Hanze University of Applied Sciences