Master's Degree in Marketing and Market Research

Máster en Marketing e Investigación de MercadosTranslated

Universitat de Barcelona · Barcelona · Spain

A 1-year master's programme, taught in Spanish, in Barcelona.

Price€110/ credit · 2025/26 · non-EU Price for 2025/26, may have changedConfirm with the source
Next dateClasses start 14 September 2026 (university framework calendar); second semester 1 February 2027 to 8 February 2027⁠Starts
LanguageSpanish⁠
Duration1 year⁠

✓ 2 official sources · checked 31 Oct 2026

Official page ↗
What you will study

24 modules published

What are all the subjects?

All 24 modules

CF Acceso al Máster de Marketing e Investigación de Mercados · 2 modules · all elective · 12 ECTS
ModuleECTS
· 1r semestre 2o semestre6
· 2o semestre6

Source: web.ub.edu, checked 30 Oct 2026

Marketing e Investigación de Mercados · 22 modules · 85 ECTS
ModuleTypeECTS
· 1r semestre 2o semestreRequired12.5
· 2o semestreElective2.5
· 2o semestreElective2.5
· 2o semestreElective2.5
· 2o semestreElective2.5
· 1r semestreElective2.5
· 2o semestreElective2.5
· 1r semestreElective2.5
· 1r semestreElective2.5
· 1r semestreElective2.5
· 1r semestreElective2.5
· 2o semestreElective2.5
· 2o semestreElective2.5
· 2o semestreElective2.5
· 1r semestreElective5
· 1r semestre 2o semestreElective5
· 2o semestreElective5
· 1r semestreElective5
· 1r semestreRequired5
· 2o semestreRequired5
· 2o semestreRequired5
· 1r semestreRequired5

Source: web.ub.edu, checked 30 Oct 2026

The degree in facts
LevelMaster universitario · EQF 7, ISCED 7⁠
QualificationMáster en Marketing e Investigación de Mercados⁠
Credits60 ECTS⁠
DeliveryOn campus⁠
Places50 places⁠
How it differs

Against similar programmes

Where this programme leans, compared with the same level and field.

What is there more of here?

More research methods than 5 of 6 similar

Share of credits by theme. Right: modules counted. Our classification by module titles.

This programmeMaster's Degree in Marketing and Market Research UB24
Master's Degree in Marketing Complutense Madrid17
  • Specialist subjects
  • Maths and foundations
  • Data and computing
  • Business and management
  • Society, ethics and law
  • Languages and communication
  • Research methods
  • Projects and labs
  • Internship
  • Thesis
  • Free electives
Is this a typical programme?

More research methods, less internship

Share here against the average of 6 similar programmes. Our classification by module titles.

More here than typical

Research methods
19% here
11% typical

Less here than typical

Internship
0% here
4% typical
Specialist subjects
0% here
3% typical

About the same as typical: projects and labs, thesis, society, ethics and law, business and management, data and computing, languages and communication.

Where you'll study

Studying in Barcelona

What is the campus like?
City sizeOver 1 million people · our calculation from Wikidata: about 1,731,649 in 2025
Distance to the centre≈ 1.2 km from the centre, straight line · our calculation
HousingRooms run by the institution⁠
RankingARWU 2026: 151-200, world⁠
FacilitiesGymInferred, Library⁠, Sports fields⁠, Sports hall⁠, Stadium⁠, Tennis courts⁠
FoodMeal planInferred

The rest of what we hold on UB is on its page.

What it costs

€110 / credit

Every fee and condition published
FeeWho pays itYearAmount
TuitionEU/EEA citizens2025/26€19.37 / credit
TuitionNon-EU citizens2025/26€110 / credit
ScholarshipsUnknown
How to start

Starts: Classes start 14 September 2026 (university framework calendar); second semester 1 February 2027 to 8 February 2027

When does it happen?
DeadlinesUnknownNotify me
Is my language good enough?
English requirementB1 CEFR minimum
Spanish requirementB2 CEFR minimum
What do they ask for?
Prior educationLevel: Bachelor · Accepted: Spanish official degree; Eehe degree giving master access; Non eehe degree after equivalence check⁠
How to applyUnknown
What else to look at

Other options

How do the alternatives compare?

3 of 6 similar publish a price

Similar: same level, field and language, Spain

The first two matches side by side with this programme, then 4 more.

This programmeMaster's Degree in Marketing and Market Research UBSimilarMaster's Degree in Creation and Management of Innovative and Technology-Based Companies UBSimilarMaster in Global Management Nebrija
PriceNot publishedNot publishedNot published
Duration1 year1 year1 year
LanguageSpanishSpanish and EnglishSpanish and English
Next dateNot publishedNot publishedNot published

0 of 6 publish a next date.

Complutense Madrid · Pozuelo de AlarcónSpain

Master's Degree in Marketing

Máster Universitario en MarketingTranslated

€45.02–€84.07 / credit · 2026/27 · by citizenship

58% business and management · 9% internship

MasterPart-timeScholarshipsSpanish

UBSpain

Master's Degree in Business Research

Máster en Investigación en EmpresaTranslated

€19.37–€82 / credit · 2026/27 · by citizenship

43% research methods · 37% business and management

MasterThesisTaught in EnglishSpanishEnglish

Nebrija · Campus de Comunicación y Artes en MadridSpain

Master's Degree in Event Organisation and Management

Máster Universitario en Organización y Dirección de EventosTranslated

€9,200 · year not stated · confirm with the source

50% business and management · 13% thesis

MasterOnlineSpanish

Complutense Madrid · Pozuelo de AlarcónSpain

Master's Degree in Business Administration

Máster Universitario en Administración y Dirección de Empresas/Business AdministrationTranslated

€45.02–€84.07 / credit · 2026/27 · by citizenship

69% business and management · 8% internship

MasterPart-timeTaught in EnglishEnglishSpanish
Where this comes from

Every fact has a source

Why trust this page?

39 facts from 2 official sources

Checked 4 days ago.

39facts with a quote
2official pages
0fields marked unknown
The short version

The programme, from the facts

Master's Degree in Marketing and Market Research is a master's programme in business and management at Universitat de Barcelona in Barcelona, Spain. It takes 1 year. It carries 60 ECTS credits. Teaching is in Spanish.

The institution publishes 24 modules, of which 19 are optional. By our classification of module titles, the largest themes are business and management (55%), research methods (19%) and thesis (13%).

How much does Master's Degree in Marketing and Market Research cost?

€110 / credit · 2025/26 · non-EU. Price for 2025/26, may have changed: confirm with the source.

When is the next deadline or start?

Classes start 14 September 2026 (university framework calendar); second semester 1 February 2027 to 8 February 2027 (Starts).

What language is it taught in?

Spanish.

How long does it take?

1 year.

Where is it?

Universitat de Barcelona, Barcelona, Spain.

Spotted a mistake? Report an error and we fix and log it.

Everything we hold

All 13 fields we hold

Every value with its source, and every field we looked for but could not find.

Admission · 2 with values
Language requirementCEFR: B1 · Language: EnglishInferredCEFR: B2 · Language: Spanish · Applies to: non-native speakers / foreign applicantsInferred
Prior educationLevel: Bachelor · Accepted: Spanish official degree; Eehe degree giving master access; Non eehe degree after equivalence check⁠
Programme · 9 with values
QualificationMáster en Marketing e Investigación de Mercados⁠
Credits60 ECTS⁠
DeliveryOn campus⁠
Duration1 year⁠
Language of instructionSpanish⁠
LevelMaster universitario · EQF 7, ISCED 7⁠
Places50 places⁠
Start ruleNote: Inferred from the institution-wide academic calendar; the programme page does not state its own start, and an individual programme may start on another date. · Rule: Classes start 14 September 2026 (university framework calendar); second semester 1 February 2027 to 8 February 2027 · Scope: Institution calendar · Applies to: All · Start date: 14 Sep 2026 · 2026/27 · Second term window: 1 Feb 2027; 8 Feb 2027Inferred
StructureFacultad de Economía y Empresa · Type: Managing centre⁠Credit distribution · Total: 60 · Compulsory: 20 · Internship: 0⁠

Institution record: Universitat de Barcelona

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