Advertising, Public Relations and Content Marketing

Publicidad, Relaciones Públicas y Marketing de ContenidosTranslated

Universidad Católica San Antonio de Murcia · Murcia · Spain

A 4-year bachelor's programme, taught in Spanish, in Murcia.

Price€6,000/ year · year not stated · non-EU Year not statedConfirm with the source
Next dateUnknownUnknown
LanguageSpanish⁠
Duration4 years⁠

✓ 2 official sources · checked 30 Oct 2026

Official page ↗
What you will study

92 modules published

Across 4 years of study.

Where will you be?

8 semesters, one by one

Each block is what the institution publishes for that semester.

Year 1
15 modules
18 modules
Year 2
6 modules33 ECTS
5 modules27 ECTS
Year 3
10 modules
11 modules
Year 4
10 modules
Internship6 ECTSSemester not stated
StudyInternshipYear known, semester not
How does study run?

9 lines through 4 years

One line per theme. Hollow stop: the semester isn't stated. Our classification by module titles.

How does the focus shift?

From languages and communication to business and management

Share of modules by theme in each semester. Our classification by module titles.

Specialist subjectsBusiness and managementSociety, ethics and lawLanguages and communicationResearch methodsProjects and labsInternshipThesisFree electives
Year 1Year 2Year 3Year 4
Year 1
Year 2
Year 3
Year 4
  • Specialist subjects
  • Business and management
  • Society, ethics and law
  • Languages and communication
  • Research methods
  • Projects and labs
  • Internship
  • Thesis
  • Free electives
What are all the subjects?

All 92 modules

Year 1 · 33 modules
ModuleTypeECTS
· 1Compulsory3
· 1Compulsory3
· 1ºCompulsory3
· 2Compulsory3
· 2Compulsory3
· 2ºCompulsory3
· 1—6
· 1—6
· 1—6
· 1—6
· 1Compulsory6
· 1Compulsory6
· 1Compulsory6
· 1Compulsory6
· 1ºBasic6
· 1ºBasic6
· 1ºBasic6
· 1ºBasic6
· 2—6
· 2—6
· 2—6
· 2—6
· 2Compulsory6
· 2Compulsory6
· 2Compulsory6
· 2Compulsory6
· 2Compulsory6
· 2Compulsory6
· 2ºBasic6
· 2ºBasic6
· 2ºBasic6
· 2ºBasic6
· 2ºCompulsory6

Source: ucam.edu, checked 30 Oct 2026

Year 2 · 11 modules · 60 ECTS
ModuleTypeECTS
· 1ºCompulsory3
· 2ºCompulsory3
· 1ºBasic6
· 1ºBasic6
· 1ºCompulsory6
· 1ºCompulsory6
· 1ºCompulsory6
· 2ºBasic6
· 2ºCompulsory6
· 2ºCompulsory6
· 2ºCompulsory6

Source: ucam.edu, checked 30 Oct 2026

Year 3 · 21 modules · all compulsory
ModuleECTS
· 13
· 23
· 16
· 16
· 16
· 16
· 1º6
· 1º6
· 1º6
· 1º6
· 1º6
· 26
· 26
· 26
· 26
· 26
· 2º6
· 2º6
· 2º6
· 2º6
· 2º6

Source: ucam.edu, checked 30 Oct 2026

Year 4 · 23 modules
ModuleTypeECTS
· 1Compulsory4.5
· 1Compulsory4.5
· 1Compulsory4.5
· 1ºCompulsory4.5
· 1ºCompulsory4.5
· 1ºCompulsory4.5
· 1ºCompulsory4.5
· 2Compulsory4.5
· 1Compulsory6
· 1Compulsory6
· 1ºCompulsory6
· 2Compulsory6
· 2Elective6
· 2Elective6
· 2ºCompulsory6
· 2ºCompulsory6
· 2ºElective6
· 2ºElective6
· 2ºElective6
· ANUALInternship6
· AnualInternship6
· ANUALThesis6
· AnualThesis6

Source: ucam.edu, checked 30 Oct 2026

Modules · 4 modules · all elective · 24 ECTS
ModuleECTS
· 26
· 26
· 26
· 26

Source: ucam.edu, checked 30 Oct 2026

The degree in facts
LevelGrado · EQF 6, ISCED 6Inferred
QualificationGrado⁠
Credits240 ECTS⁠
DeliveryOn campus⁠
CampusMurcia⁠
Places60⁠
How it differs

Against similar programmes

Where this programme leans, compared with the same level and field.

What is there more of here?

More business and management than 5 of 6 similar

Share of credits by theme. Right: modules counted. Our classification by module titles.

This programmeAdvertising, Public Relations and Content Marketing UCAM78
  • Specialist subjects
  • Maths and foundations
  • Data and computing
  • Business and management
  • Society, ethics and law
  • Languages and communication
  • Research methods
  • Projects and labs
  • Internship
  • Thesis
  • Free electives
Is this a typical programme?

More business and management, less languages and communication

Share here against the average of 6 similar programmes. Our classification by module titles.

More here than typical

Business and management
31% here
20% typical

Less here than typical

Languages and communication
34% here
39% typical

About the same as typical: projects and labs, internship, thesis, research methods, data and computing, specialist subjects, society, ethics and law.

Which year differs most?

Year 1 stands out most

The same mix of themes, cut by year of study. Our classification by module titles.

  • Specialist subjects
  • Maths and foundations
  • Business and management
  • Society, ethics and law
  • Languages and communication
  • Research methods
  • Projects and labs
  • Internship
  • Thesis
  • Free electives
What is only here?

62 modules not found at 6 similar programmes

Matched by title, so treat it as a hint to check.

Business and management

22
  • Business Organization of Advertising and Public Relations
  • Copywriting for Content Marketing
  • Entrepreneurship and Business Management in Advertising and Public Relations
  • Strategic Public Relations
  • Fundamentals of Marketing
  • Branding: Brand Creation and Management
  • Marketing Digital
  • Marketing Applied to Communication
+14 more
  • Management and Presentation of Academic Work
  • Event Production and Organisation
  • Audiovisual Advertising and Entertainment
  • Advertising and Public Relations
  • Legal Aspects of Advertising and Public Relations
  • History of Advertising and Public Relations
  • Interactive Advertising
  • Oral Communication and Personal Marketing
  • Principles of Advertising and Public Relations
  • Introduction to Graphic Design Applied to Marketing
  • PR and Marketing Event Production and Organisation
  • Social Media and Influencer Marketing
  • Audiovisual Marketing and Entertainment*
  • Key Figures in Advertising and PR*

Languages and communication

20
  • Art Direction and Advertising Copywriting
  • Creativity in Communication
  • Emotional Intelligence and Psychology of Communication
  • Advertising Communication Strategies
  • Language
  • Advertising Language
  • Audiovisual Writing
  • Communication Industries
+12 more
  • Strategic Thinking for Advertising Communication
  • Oral Communication
  • Communication and Graphic Art
  • Communication Ethics and Legislation
  • Aesthetics and Fiction in Communication
  • Communication and Image Management
  • Journalistic Writing
  • Technology II: Audiovisual Media
  • Photography and Graphic Art
  • Communication Legislation and Ethics
  • Transmedia Narratives
  • Audiovisual Technology

Specialist subjects

7
  • Merchandising
  • Structure of the Communication Industries
  • Reports and Interviews
  • Technology III: Interactive Multimedia
  • Emotional Intelligence
  • Advertising Planning in Non-Conventional Media
  • Technology I: Print Media

Society, ethics and law

6
  • Applied Ethics and Bioethics
  • Theology I
  • Fundamental Ethics
  • Humanities
  • Structure of Political Institutions
  • Political Systems and International Relations

Research methods

4
  • Advertising Media Planning and Research
  • Media and Audience Planning and Research
  • Target Research
  • Target Research and Consumer Behavior

Projects and labs

3
  • Printed Advertising Production Workshop
  • Graphic Design Workshop for Digital Environments
  • Audiovisual Advertising Workshop
Where you'll study

Studying in Murcia

What is the campus like?
City size100,000 to 500,000 people · our calculation from Wikidata: about 479,405 in 2025
Distance to the centre≈ 4.9 km from the centre, straight line · our calculation
HousingRooms run by the institution⁠
RankingQS Sustainability Rankings 2025: 1021-1030, world⁠
FacilitiesLaboratories⁠, Library⁠
FoodCafeteria⁠

The rest of what we hold on UCAM is on its page.

What it costs

€6,000 / year

Every fee and condition published
FeeWho pays itYearAmount
TuitionAll applicantsNot stated€5,800 / year
TuitionNon-EU citizensNot stated€6,000 / year
TuitionAll applicantsNot stated€96.67 / credit
ScholarshipsUnknown
How to start

Dates and admission

When does it happen?
DeadlinesUnknownNotify me
What do they ask for?
Prior educationUnknown
How to applyUnknown
What else to look at

Other options

How do the alternatives compare?

1 of 6 similar publish a price

Similar: same level, field and language, Spain

The first two matches side by side with this programme, then 4 more.

This programmeAdvertising, Public Relations and Content Marketing UCAMSimilarDouble Bachelor's Degree in Advertising and Public Relations + Marketing CEU UCHSimilarBachelor's Degree in Advertising and Public Relations CEU UCH
PriceNot publishedNot publishedNot published
Duration4 years5 years4 years
LanguageSpanishSpanishSpanish
Next dateNot publishedNot publishedNot published

0 of 6 publish a next date.

Complutense Madrid · MadridSpain

Bachelor's Degree in Advertising and Public Relations

Grado en Publicidad y Relaciones PúblicasTranslated

€16.92–€113.71 / credit · 2026/27 · by citizenship

33% business and management · 24% languages and communication

BachelorPart-timeScholarshipsSpanish
Where this comes from

Every fact has a source

Why trust this page?

103 facts from 2 official sources

Checked 5 days ago.

103facts with a quote
2official pages
0fields marked unknown
The short version

The programme, from the facts

Advertising, Public Relations and Content Marketing is a bachelor's programme in media and communication at Universidad Católica San Antonio de Murcia in Murcia, Spain. It takes 4 years. It carries 240 ECTS credits. Teaching is in Spanish.

The institution publishes 92 modules, of which 9 are optional. By our classification of module titles, the largest themes are languages and communication (34%), business and management (31%) and society, ethics and law (8%).

How much does Advertising, Public Relations and Content Marketing cost?

€6,000 / year · year not stated · non-EU. Year not stated: confirm with the source.

When is the next deadline or start?

Unknown.

What language is it taught in?

Spanish.

How long does it take?

4 years.

Where is it?

Universidad Católica San Antonio de Murcia, Murcia, Spain.

Spotted a mistake? Report an error and we fix and log it.

Everything we hold

All 10 fields we hold

Every value with its source, and every field we looked for but could not find.

Programme · 8 with values
CampusMurcia⁠
QualificationGrado⁠
Credits240 ECTS⁠
DeliveryOn campus⁠
Duration4 years⁠
Language of instructionSpanish⁠
LevelGrado · EQF 6, ISCED 6Inferred
Places60⁠

Institution record: Universidad Católica San Antonio de Murcia

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