MadridCEU UCH · Alfara
Spain
Bachelor's Degree in Advertising and Public Relations
Grado en Publicidad y Relaciones PúblicasTranslated
?Price not found on official pages
43% languages and communication · 19% business and management
Bachelor's Degree in Advertising and Public Relations
Grado en Publicidad y Relaciones PúblicasTranslated
- Business and management 33%
- Languages and communication 24%
- Society, ethics and law 21%
- Specialist subjects 7%
Our classification by 58 module titles, weighted by credits.
A 4-year bachelor's programme, taught in Spanish, in Madrid.
Price€16.92–€113.71/ credit · 2026/27 · depending on citizenship€16.92/ credit · 2026/27 · EU/EEA For you · EU/EEA€113.71/ credit · 2026/27 · non-EU For you · non-EU
Next dateBachelor classes start 2 September 2026; second semester 18 January 2027Starts
LanguageSpanish
Duration4 years
What you will study
58 modules published
Across 4 years of study.
How does study run?
7 lines through 4 years
One line per theme. Hollow stop: the semester isn't stated. Our classification by module titles.
Year 1Year 2Year 3Year 4
Business and management
Theory of AdvertisingHistory of AdvertisingStructure and Business of Advertising
Economics Applied to Advertising and Public RelationsMarketing Applied to AdvertisingBrand Management
Advertising LawArt Direction
Corporate Reputation
Languages and communication
Communication TheorySpanish Language
Literature and MediaPsychology of CommunicationStrategic Planning of Advertising Communication
Advertising CopywritingCorporate Communication
Institutional Communication and Public Image
Society, ethics and law
History of the Contemporary WorldSociology
Professional Ethics and DeontologyLawOrganizational Culture
Corporate Social Responsibility
Specialist subjects
Contemporary ArtTheory of Public Relations
The Advertising Creation Process
Advertising Production and Direction
Research methods
Media Research and Planning
Thesis
Final Degree Project (Advertising and Public Relations)
Free electives
3 options
3 options
11 options
12 options
Year 1 · 9 modules · 3 options
Theory of Advertising
History of Advertising
Structure and Business of Advertising
Communication Theory
Spanish Language
History of the Contemporary World
Sociology
Contemporary Art
Theory of Public Relations
3 elective options
Year 2 · 9 modules · 3 options
Economics Applied to Advertising and Public Relations
Marketing Applied to Advertising
Brand Management
Literature and Media
Psychology of Communication
Strategic Planning of Advertising Communication
Professional Ethics and Deontology
Law
Organizational Culture
3 elective options
Year 3 · 6 modules · 11 options
Advertising Law
Art Direction
Advertising Copywriting
Corporate Communication
The Advertising Creation Process
Media Research and Planning
11 elective options
Year 4 · 5 modules · 12 options
Corporate Reputation
Institutional Communication and Public Image
Corporate Social Responsibility
Advertising Production and Direction
Final Degree Project (Advertising and Public Relations)
12 elective options
How does the focus shift?
Business and management all the way
Share of modules by theme in each year. Our classification by module titles.
Year 1Year 2Year 3Year 4
Year 1
Year 2
Year 3
Year 4
- Specialist subjects
- Business and management
- Society, ethics and law
- Languages and communication
- Research methods
- Thesis
- Free electives
What are all the subjects?
All 58 modules
Year 1 · 12 modules · 72 ECTS
| Module | Type | ECTS |
|---|---|---|
| Basic | 6 | |
| Basic | 6 | |
| Basic | 6 | |
| Basic | 6 | |
| Basic | 6 | |
| Required | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Required | 6 |
Source: ucm.es, checked 31 Oct 2026
Year 2 · 12 modules · 72 ECTS
| Module | Type | ECTS |
|---|---|---|
| Basic | 6 | |
| Basic | 6 | |
| Basic | 6 | |
| Basic | 6 | |
| Basic | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Required | 6 | |
| Required | 6 | |
| Required | 6 |
Source: ucm.es, checked 31 Oct 2026
Year 3 · 17 modules
| Module | Type | ECTS |
|---|---|---|
| Elective | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Elective | 6 |
Source: ucm.es, checked 31 Oct 2026
Year 4 · 17 modules
| Module | Type | ECTS |
|---|---|---|
| Elective | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Required | 6 | |
| Required | 6 | |
| Elective | 6 | |
| Elective | 6 | |
| Thesis | 6 |
Source: ucm.es, checked 31 Oct 2026
The degree in facts
LevelGrado · EQF 6, ISCED 6
QualificationGRADO EN PUBLICIDAD Y RELACIONES PÚBLICAS
Credits240 ECTS
Study modeFull time, Part time
DeliveryOn campus
CampusMoncloaInferred
Places225 places
Codes and faculty
Curriculum year
- Text2010-2011
- MeaningImplementation
How it differs
Against similar programmes
Where this programme leans, compared with the same level and field.
What is there more of here?
More business and management than 6 of 6 similar
Share of credits by theme. Right: modules counted. Our classification by module titles.
This programmeBachelor's Degree in Advertising and Public Relations Complutense Madrid
Complutense Madrid58
- Specialist subjects
- Maths and foundations
- Data and computing
- Business and management
- Society, ethics and law
- Languages and communication
- Research methods
- Projects and labs
- Internship
- Thesis
- Free electives
Is this a typical programme?
More business and management, less languages and communication
Share here against the average of 6 similar programmes. Our classification by module titles.
More here than typical
Business and management
Society, ethics and law
Less here than typical
Languages and communication
Specialist subjects
About the same as typical: research methods, thesis, data and computing, internship, projects and labs.
Which year differs most?
Year 4 stands out most
The same mix of themes, cut by year of study. Our classification by module titles.
Year 1
More society, ethics and law 25% against 21% at most
This programme
Year 2
More business and management 33% against 27% at most
This programme
Year 3
More research methods 18% against 10% at most
This programme
Year 4
More society, ethics and law 18% against 6% at most
This programme
- Specialist subjects
- Maths and foundations
- Business and management
- Society, ethics and law
- Languages and communication
- Research methods
- Projects and labs
- Internship
- Thesis
- Free electives
Same name, same content?
Furthest from Universidad CEU Cardenal Herrera in year 3
Bachelor's Degree in Advertising and Public Relations here and at Universidad CEU Cardenal Herrera. The wider the gap, the less alike the mix of themes that year. Our calculation by module titles.
Year 175% same mix more society, ethics and law here
Year 273% same mix more society, ethics and law here
Year 351% same mix more business and management here
Year 460% same mix more business and management here
Left line: this programme. Right line: Universidad CEU Cardenal Herrera.
What is only here?
36 modules not found at 6 similar programmes
Matched by title, so treat it as a hint to check.
Business and management
17- Economics Applied to Advertising and Public Relations
- Theory of Advertising
- History of Advertising
- Literary Myths and Author Publicity
- The Spanish Language in Advertising and Public Relations
- Structure and Business of Advertising
- Advertising Law
- Marketing Applied to Advertising
+9 more
- Account Management
- Relationship Marketing
- Promotional Marketing
- Art Direction
- Advertising Narrative
- Leadership
- Consumers and Users
- Corporate Reputation
- Brand Management
Society, ethics and law
7- History of the Advertising Poster
- History of Propaganda
- Advertising Documentary Heritage Management
- Corporate Social Responsibility
- Organizational Culture
- International Relations
- Sociology of Consumption
Languages and communication
6- Strategic Planning of Advertising Communication
- Advertising Copywriting
- Oral Communication Techniques
- Advertising Photography
- Institutional Communication and Public Image
- Crisis Communication
Research methods
3- Media Research and Planning
- Research Methods in Advertising and Public Relations
- Research Applied to Marketing
Specialist subjects
3- The Advertising Creation Process
- Advertising Production and Direction
- Theory of Public Relations
Where you'll study
Studying in Madrid
What is the campus like?
City sizeOver 1 million people · our calculation from Wikidata: about 3,506,730 in 2025
Distance to the centre≈ 3.9 km from the centre, straight line · our calculation
HousingRooms run by the institution
RankingARWU 2026: 201-300, world
FacilitiesLibrary, Sports hallInferred, Swimming pool (nearby)
FoodCafeteriaInferred, CanteenInferred
The rest of what we hold on Complutense Madrid is on its page.
What it costs
At least €6,863.72 for the first year
What does the first year cost?
≥ €6,863.72 first year · 2026/27 · non-EU · our sum
Tuition 2026/27 · 60 credits€6,822.60
Application fee€40
Insurance, first year€1.12
?Not published: visa fee and living costs
Add your own figures Not published. Only you see these, nothing is saved.
For you · EU/EEA
≥ €1,055.20 first year · 2026/27 · EU/EEA · our sum
Tuition 2026/27 · 60 credits€1,015.20
Application fee€40
?Not published: living costs
Add your own figures Not published. Only you see these, nothing is saved.
For you · non-EU
≥ €6,863.72 first year · 2026/27 · non-EU · our sum
Tuition 2026/27 · 60 credits€6,822.60
Application fee€40
Insurance, first year€1.12
?Not published: visa fee and living costs
Add your own figures Not published. Only you see these, nothing is saved.
Every fee as the institution publishes it (2)
| Fee | Who pays it | Year | Amount |
|---|---|---|---|
| Tuition | Non-EU citizens | 2026/27 | €113.71 / credit |
| Tuition | EU/EEA citizens | 2026/27 | €16.92 / credit |
What changes the price?
4 things that move it
×6.7
EU/EEA€16.92
non-EU€113.71
Your passport changes the rate.
Grant
Becas para residentes en Colegios Mayores UCM
Grant
Ayudas del programa de acogida a personas refugiadas
Grant
Ayudas al estudio Concepción Arenal
Is that expensive?
A typical price
Among 7 similar programmes, in euros / credit
This programme €114
Costs more than 3 of 6 similar programmes. Half of them cost between €18 and €114.
Same level, field and language. Years differ; euros are approximate (ECB).
All 7, cheapest first
How to start
Starts: Bachelor classes start 2 September 2026; second semester 18 January 2027
When does it happen?
Is my language good enough?
Spanish requirementB2 CEFR minimum
What do they ask for?
Prior education·Unknown
How to apply·Unknown
What else to look at
Other options
How do the alternatives compare?
1 of 6 similar publish a price
Similar: same level, field and language, Spain
The first two matches side by side with this programme, then 4 more.
| This programmeBachelor's Degree in Advertising and Public Relations Complutense Madrid | SimilarAdvertising, Public Relations and Content Marketing UCAM | SimilarDouble Bachelor's Degree in Advertising and Public Relations + Marketing CEU UCH | |
|---|---|---|---|
| Price | €113.71 / credit · 2026/27 | Not published | Not published |
| Duration | 4 years | 4 years | 5 years |
| Language | Spanish | Spanish | Spanish |
| Next date | Not published | Not published | Not published |
0 of 6 publish a next date.
Complutense Madrid · MadridSpain
Bachelor's Degree in Audiovisual Communication
Grado en Comunicación AudiovisualTranslated
€19.43–€128.57 / credit · 2026/27 · by citizenship €19.43 / credit · 2026/27 · for you (EU/EEA) €128.57 / credit · 2026/27 · for you (non-EU)
44% languages and communication · 19% society, ethics and law
CEU UCH · AlfaraSpain
Double Bachelor's Degree in Advertising and Public Relations + Audiovisual Communication
Doble Grado en Publicidad y Relaciones Públicas + Comunicación AudiovisualTranslated
?Price not found on official pages
42% languages and communication · 17% business and management
CEU UCH · AlfaraSpain
Double Bachelor's Degree in Advertising and Public Relations + Journalism
Doble Grado en Publicidad y Relaciones Públicas + PeriodismoTranslated
?Price not found on official pages
44% languages and communication · 15% business and management
Where this comes from
Every fact has a source
Why trust this page?
75 facts from 6 official sources
Checked 4 days ago.
75facts with a quote
6official pages
1fields marked unknown
All 6 sources
The short version
The programme, from the facts
Bachelor's Degree in Advertising and Public Relations is a bachelor's programme in media and communication at Universidad Complutense de Madrid in Madrid, Spain. It takes 4 years. It carries 240 ECTS credits. Teaching is in Spanish.
The institution publishes 58 modules, of which 29 are optional. By our classification of module titles, the largest themes are business and management (33%), languages and communication (24%) and society, ethics and law (21%).
How much does Bachelor's Degree in Advertising and Public Relations cost?
€113.71 / credit · 2026/27 · non-EU; prices differ by citizenship (EU/EEA citizens: €16.92; Non-EU citizens: €113.71).
When is the next deadline or start?
Bachelor classes start 2 September 2026; second semester 18 January 2027 (Starts).
What language is it taught in?
Spanish.
How long does it take?
4 years.
Where is it?
Universidad Complutense de Madrid, Madrid, Spain.
Spotted a mistake? Report an error and we fix and log it.
Everything we hold
All 18 fields we hold
Every value with its source, and every field we looked for but could not find.
Admission · 1 with values
Language requirementCEFR: B2 · Scope: University rule · Language: Spanish · Applies to: applicants from foreign education systems whose mother tongue is not Spanish
Programme · 13 with values
CampusMoncloaInferred
QualificationGRADO EN PUBLICIDAD Y RELACIONES PÚBLICAS
Credits240 ECTS
Curriculum yearText: 2010-2011 · Meaning: Implementation
DeliveryOn campus
Duration4 yearsInferred
Language of instructionSpanish
LevelGrado · EQF 6, ISCED 6
LocationMoncloa, MadridInferred
Places225 places
Start ruleNote: Inferred from the institution-wide academic calendar; the programme page does not state its own start, and an individual programme may start on another date. · Rule: Bachelor classes start 2 September 2026; second semester 18 January 2027 · Scope: Institution calendar · Applies to: Grado · Start date: 2 Sep 2026 · 2026/27 · Second term start: 18 Jan 2027Inferred
StructureFacultad de Ciencias de la Información · Type: Managing centre
Study modeFull time, Part time
Institution record: Universidad Complutense de Madrid