Our classification by 45 module titles, weighted by module count.
A 3-year bachelor's programme, taught in English, in Prague.
Media theory and practice meet communication skills in this 3-year, 180-ECTS bachelor (90 US credits): core modules include Visual Culture, Intercultural Communication, Introduction to Media Studies in history and theory strands, Introduction to Film Studies and Media and the War on Terror. The concentration adds Public Speaking and Digital Skills & AI for Business. An internship and a thesis defence are both required.
Teaching is in English, and admission is rolling. Applicants need a high school diploma or equivalent, such as an IB Diploma, three A levels at grade C or above, or a GED, plus a personal statement of 250 to 650 words and an interview with the Dean's Office. English can be shown with IELTS 6 (at least 5.5 in each part) or Cambridge CAE 160. Classes begin on 30 August 2027 for the fall intake. In 2026/27, tuition is CZK 144,404 per semester for non-EU students and CZK 125,489 for EU students.
All 45 modules
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Source: aauni.edu, checked 31 Oct 2026
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Source: aauni.edu, checked 31 Oct 2026
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Source: aauni.edu, checked 31 Oct 2026
Where this programme leans, compared with the same level and field.
Share of credits by theme. Right: modules counted. Our classification by module titles.
AAU2 of 5 similar programmes publish too few modules to compare.
Share here against the average of 3 similar programmes. Our classification by module titles.
About the same as typical: data and computing, society, ethics and law, thesis, projects and labs, research methods.
Matched by title, so treat it as a hint to check.
The rest of what we hold on AAU is on its page.
CZK 866,424 total · 2026/27 · non-EU ≈ €35,642
Your passport changes the rate.
Merit-Based Scholarship
Alumni Scholarship
Entrepreneurship Competition Scholarship: winning team of the Junior Achievement Company of the Year national rounds
Among 4 similar programmes, in euros total
Costs more than 0 of 3 similar programmes. Too few programmes to name a typical price (we need 5).
Same level, field and language. Years differ; euros are approximate (ECB).
| This programme | 2026/27 | ≈ €35,642 |
| Bachelor of Arts in Business Administration: Marketing and Digital Communications (Anglo-American University) | 2026/27 | ≈ €35,642 |
| Bachelor of Arts in Humanities, Society and Culture: Creative Writing and Storytelling (Anglo-American University) | 2026/27 | ≈ €35,642 |
| Bachelor of Arts in Journalism and Media Studies (Anglo-American University) | 2026/27 | ≈ €35,642 |
| Fee | Who pays it | Year | Amount |
|---|---|---|---|
| Tuition | EU/EEA citizens, ch | 2026/27 | CZK 125,489 / semester ≈ €5,162 |
| Tuition | Non-EU citizens | 2026/27 | CZK 144,404 / semester ≈ €5,940 |
| Tuition | EU/EEA citizens, ch | 2026/27 | CZK 752,934 total ≈ €30,973 |
| Tuition | Non-EU citizens | 2026/27 | CZK 866,424 total ≈ €35,642 |
Dates that differ by citizenship are marked for your group.
| Toefl ibt 72 · Note: min. 4 on the new TOEFL scale for tests taken after Jan 21, 2026 · CEFR from: B2 · Language: English |
| Waiver · Note: waiver after 12 months of degree study in a predominantly English-speaking country, English-medium secondary education, EU maturita at B2, or IB Diploma · Language: English |
| Cambridge cae 160 · CEFR from: B2 · Language: English |
| Ielts academic 6 · CEFR from: B2 · Language: English · Min subscore: 5.5 |
| Languagecert academic 61 · CEFR from: B2 · Language: English |
| Linguaskill 160 · CEFR from: B2 · Language: English |
| Pearson pte 51 · CEFR from: B2 · Language: English |
Similar: same level, field and language, Czechia
The first two matches side by side with this programme, then 3 more.
| This programmeBachelor of Arts in Journalism and Media Studies: Public Relations and Marketing AAU | SimilarBachelor of Arts in Journalism and Media Studies AAU | SimilarBachelor of Arts in Humanities, Society and Culture: Creative Writing and Storytelling AAU | |
|---|---|---|---|
| Price | CZK 866,424 total · 2026/27 | CZK 866,424 total · 2026/27 | CZK 866,424 total · 2026/27 |
| Duration | 3 years | 3 years | 3 years |
| Language | English | English | English |
| Next date | 29 Jan 2027 | 29 Jan 2027 | 29 Jan 2027 |
5 of 5 publish a next date.
UNYP · PragueCzechia
47% languages and communication · 16% free electives
UNYP · PragueCzechia
AAU · PragueCzechia
Checked 4 days ago.
Bachelor of Arts in Journalism and Media Studies: Public Relations and Marketing is a bachelor's programme in media and communication at Anglo-American University in Prague, Czechia. It takes 3 years. It carries 180 ECTS credits. Teaching is in English.
The institution publishes 45 modules. By our classification of module titles, the largest themes are society, ethics and law (31%), languages and communication (27%) and business and management (16%).
It includes an internship and a final thesis.
CZK 866,424 total · 2026/27 · non-EU; prices differ by citizenship (EU/EEA citizens, ch: CZK 752,934; Non-EU citizens: CZK 866,424). In euros that is ≈ €35,642.
29 Jan 2027 (Next start).
English (Requires Ielts academic 6).
3 years.
Anglo-American University, Prague, Czechia.
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Institution record: Anglo-American University
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Prague