Master in Market Research & Consumer Behavior

IE University · Madrid · Spain

A 10-month master's programme, taught in English, in Madrid.

Price€37,000year not stated · all nationalities Year not statedConfirm with the source
Next dateNot foundNot found on official pages
LanguageEnglish⁠Requires IELTS 7
Duration10 months⁠

✓ 2 official sources · checked 31 Oct 2026

Official page ↗
What you will study

37 modules published

What are all the subjects?

All 37 modules

Business and management

14

Specialist subjects

8

Projects and labs

4

Data and computing

4

Research methods

4

Languages and communication

2

Maths and foundations

1

The institution lists these modules without a year. Source: assets-thesaurus.ie.edu, checked 31 Oct 2026

The degree in facts
LevelMaster · EQF 7, ISCED 7⁠
QualificationUniversity Private Degree⁠
CreditsUnknown
Study modeFull time⁠
DeliveryOn campus⁠
How it differs

Against similar programmes

Where this programme leans, compared with the same level and field.

What is there more of here?

More research methods than 6 of 6 similar

Share of credits by theme. Right: modules counted. Our classification by module titles.

This programmeMaster in Market Research & Consumer Behavior IE37
  • Specialist subjects
  • Maths and foundations
  • Data and computing
  • Business and management
  • Society, ethics and law
  • Languages and communication
  • Research methods
  • Projects and labs
  • Thesis
  • Free electives
Is this a typical programme?

More research methods, less business and management

Share here against the average of 6 similar programmes. Our classification by module titles.

More here than typical

Specialist subjects
22% here
7% typical
Research methods
11% here
3% typical

Less here than typical

Business and management
38% here
50% typical
Thesis
0% here
6% typical
Projects and labs
11% here
14% typical

About the same as typical: maths and foundations, languages and communication, data and computing.

What is only here?

27 modules not found at 6 similar programmes

Matched by title, so treat it as a hint to check.

Specialist subjects

8
  • CUSTOMER EXPERIENCE AND SERVICE DESIGN
  • The course objectives are:
  • BEHAVIOURAL OBSERVATIONS
  • Handling And Preparation of Datasets
  • Product Launch Simulator
  • UX/UI AND BEHAVIORAL DESIGN
  • More specifically, this course will allow you to:
  • Neuromarketing

Business and management

7
  • UNDERSTANDING CONSUMER BEHAVIOUR I
  • GEN AI & SOCIAL MEDIA LISTENING
  • INSIGHTS DRIVING STRATEGIC MARKETING
  • Understanding Consumer Behavior II
  • MARKET INTELLIGENCE & SUSTAINABILITY
  • MARKETING EFECTIVENESS 2.0: ROI, MMM and AI AGENTS
  • CONSUMER BEHAVIOR PATH

Data and computing

4
  • AI AND DATA QUALITY
  • DECODING BEHAVIORAL DATA
  • SYNTHETIC DATA
  • DATA ANALYTICS PATH

Research methods

4
  • Qualitative Research
  • Quantitative Research - Surveys
  • Introduction To Big Data for Research
  • Quantitative Tools for Data Analysis

Projects and labs

3
  • INSIGHTS CHALLENGE
  • PROTOTYPING STUDIO: LANDING IDEAS
  • Consulting Project

Maths and foundations

1
  • Introduction To Statistics
Where you'll study

Studying in Madrid

What is the campus like?
City sizeOver 1 million people · our calculation from Wikidata: about 3,506,730 in 2025
Distance to the centre≈ 6.9 km from the centre, straight line · our calculation
HousingHelp finding a room, no rooms of its own (IE Tower)Inferred
RankingQS World University Rankings: International Students 2026: #1, world⁠
FacilitiesGym (IE Tower)⁠, Laboratories (IE Tower)⁠, Sports hall (IE Tower)⁠, Studios (IE Tower)⁠, Swimming pool (IE Tower)⁠, Library⁠
SupportCareer service (IE Tower)⁠, Career service (María de Molina)⁠, Counselling⁠, Student clubs⁠

The rest of what we hold on IE is on its page.

What it costs

€37,000 year not stated

What changes the price?

3 things that move it

Grant

Direct Awards: merit

Grant

Direct Awards: merit

Grant

IE ACADEMIC EXCELLENCE AWARD

Every fee and condition published
FeeWho pays itYearAmount
Foundation contributionAll applicantsNot stated€1,200 One off
ApplicationAll applicantsNot stated€150 One off
TuitionAll applicantsNot stated€37,000
How to start

Dates and admission

When does it happen?
DeadlinesNot found on official pages
Is my language good enough?
English requirement7 IELTS overall4 tests accepted
Check your score Saved in your profile, in this browser.
All 4 accepted proofs
Cambridge C1 Advanced · CEFR from: C1 · Language: English
Duolingo English Test 130 · Language: English
IELTS 7 · Language: English · Recommended score: 7.5
TOEFL 100 · Language: English · Recommended score: 105
What do they ask for?
Prior educationNote: from an accredited university · Degree: Bachelor⁠
How to applyUnknown
What else to look at

Other options

How do the alternatives compare?

2 of 6 similar publish a price

Similar: same level, field and language, Spain

The first two matches side by side with this programme, then 4 more.

This programmeMaster in Market Research & Consumer Behavior IESimilarMaster's Degree in Business, Product and Service Management UPVSimilarMaster in Digital Marketing IE
PriceNot published€6,361.20 total · 2026/27Not published
Duration10 monthsA year and middle, since september of 2026 by february 202810 months
LanguageEnglishSpanish, English and CatalanEnglish
Next dateNot publishedNot publishedNot published

0 of 6 publish a next date.

Nebrija · Campus de la Politécnica y Ciencias Sociales en MadridSpain

Master in Global Management

Master Universitario en Gestión Empresarial Global - Master in Global ManagementTranslated

€13,500 · year not stated · confirm with the source

65% business and management · 15% projects and labs

MasterTaught in EnglishSpanishEnglish

Nebrija · Campus de la Politécnica y Ciencias Sociales en MadridSpain

Master's Degree in Business Administration - MBA MBATech

Máster Universitario en Administración de Empresas - MBA MBATechTranslated

€14,500 / year · 2026/27 · all nationalities

51% business and management · 25% data and computing

MasterOnlineTaught in EnglishSpanishEnglish

IE · MadridSpain

Master in Management

€50,000 · year not stated · confirm with the source

62% business and management · 13% projects and labs

MasterTaught in EnglishScholarshipsEnglish
Rolling start
Where this comes from

Every fact has a source

Why trust this page?

52 facts from 2 official sources

Checked 4 days ago.

52facts with a quote
2official pages
1fields marked unknown
The short version

The programme, from the facts

Master in Market Research & Consumer Behavior is a master's programme in business and management at IE University in Madrid, Spain. It takes 10 months. Teaching is in English.

The institution publishes 37 modules, of which 2 are optional. By our classification of module titles, the largest themes are business and management (38%), data and computing (11%) and projects and labs (11%).

How much does Master in Market Research & Consumer Behavior cost?

€37,000 year not stated · all nationalities. Year not stated: confirm with the source.

When is the next deadline or start?

Not found on official pages.

What language is it taught in?

English (Requires IELTS 7).

How long does it take?

10 months.

Where is it?

IE University, Madrid, Spain.

Spotted a mistake? Report an error and we fix and log it.

Everything we hold

All 12 fields we hold

Every value with its source, and every field we looked for but could not find.

Admission · 2 with values
Language requirementCambridge C1 Advanced · CEFR from: C1 · Language: English⁠Duolingo English Test 130 · Language: English⁠IELTS 7 · Language: English · Recommended score: 7.5⁠TOEFL 100 · Language: English · Recommended score: 105⁠
Prior educationNote: from an accredited university · Degree: Bachelor⁠
Programme · 7 with values
QualificationUniversity Private Degree⁠
DeliveryOn campus⁠
Duration10 months⁠
Language of instructionEnglish⁠
LevelMaster · EQF 7, ISCED 7⁠
LocationMadrid, Spain⁠
Study modeFull time⁠

Institution record: IE University

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